Ruggie is the world's first talking rug alarm clock. Unlike the traditional alarms that allow you to easily snooze them over and over again, the Ruggie forces you to get out of bed to shut it off. Once you do, it feeds you with some motivation to keep you out of bed. These motivational quotes are customizable, too. Good news for your sole(s); the mat is made with super soft fleece that covers a high density memory foam mat. Your feet will enjoy getting out of bed.